STOP SELLING PRODUCTS.

START GROWING ECOSYSTEMS.

Hashtag 77 builds marketing ecosystems that connect your products under a powerful theme, unlocking unprecedented customer loyalty and lifetime value for B2B and B2C brands.

Our Portfolio

this could
be you…

WHY US?

Is Your Product Portfolio a Collection of Silos – or a Cohesive Universe?

Marketing products individually is inefficient and expensive. Customers see disjointed messages, and you miss the massive opportunity to leverage your existing audience to launch new offerings.

We weave your products into a single, compelling narrative – a theme. This theme then brings together partnerships, cross-selling, and becomes the reason customers buy into your entire ecosystem, not just one product. They stay longer, buy more, and advocate fiercely.

OUR SERVICES

Ecosystem Marketing

BUILD ECOSYSTEM WITH YOUR CONNECTED PRODUCTS & PARTNERS

Generate more valuable leads, decrease acquisition costs, and dramatically increase lifetime value by marketing a universe, not a unit.

Customized Corporate Swags

BRANDS THAT YOU CAN HOLD

From onboarding kits to trade show giveaways, we design and deliver branded merchandises reflecting your company culture, anywhere in Asia.

creative-graphic-designer-working-computer-while-designing-product-aig42 （Edit) (Medium)

Content, Graphics & Messaging

CRAFTING WORDS THAT WORK

Your message matters. We develop engaging, on-brand content that resonates with your audience and reinforces your identity across all channels.

Organize & Manage Events

MOMENTS THAT MOVE PEOPLE

We create events that engage, inspire, and deliver results including support for partner-led marketing events and MDF-funded programs.

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OUR BOARD OF ADVISORS

Blyss Chang

Head of Marketing and Sales

Lorenzo, Taiwan

How Does Our Ecosystem Marketing Work?

(scroll right to find out)

Discover Your Unifying Theme

We conduct a deep-dive consultation to uncover the core theme that connects your products and resonates with your audience’s deepest aspirations.

Map The Customer Journey Through Your Ecosystem

We design a value-driven pathway where each product naturally leads to the next in the ecosystem. We identify key lead generation touchpoints and opportunities for cross-promotion.

Launch Campaigns That Introduce a World

We execute multi-channel engagements that tell a thematic story that incorporates your product and other partnering products around it; generating leads for the ecosystem with multiple entry points to your products.

We Have The Ecosystem

If you are our anchor client, we work with your existing stack or find connected people and products to build the ecosystem that uses a theme to cluster and elevate the collective brands and products.

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A B2C Use Case

One of our B2C clients sells insurance policies: life, health, and wealth. They were seen as a product with ‘salesy’ engagements, shunned by customers, therefore, making it difficult to acquire new prospects.

Our Approach

We rebranded their offerings as the “Longevity Partnership.” Our marketing theme focused on a holistic financial and health future. We created a lead gen funnel offering a free “Financial Longevity Audit” that recommended a personalized mix of their products.

The Activities

We designed a roadshow with health elements as the theme, brought in leading health & lifestyle brands, proprietary hands-on activities, obtain support from government agencies and put a flow to drive the audiences to each partners to learn about how the “Longevity Partnership” works.

+45%

increase in sales to clients and supporting partners

-31%

cost per lead across the ecosystem of partners

262

leads with buying intent generated for follow-up

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What we do best?

Download the marketing briefs to know how to work with us:

Insurance companies >
Technology companies >
Government agencies >